March 6, 2008

David Beckham signs deal with Sharpie

International Soccer Star David Beckham Inspires People to Write Out Loud!™ with Sharpie® Permanent Markers.

Long recognized as the celebrity autograph marker of choice, Sharpie® brand is partnering with one of the world’s most recognizable celebrities, global sports star David Beckham. Beckham, whose autograph is among the most sought-after in the world, will become Sharpie’s global ambassador in a fully integrated global marketing campaign that rolls out initially in the United States in early March.


David Beckham appeared to be thinking; “I love endorsing checks, so this deal with Sharpie seems like a natural.”

Details were fuzzy as to how much David will be paid for the endorsement. The deal he inked with Gillette was $15 million, and since men no longer use razors, but do use Sharpies, there is just no telling.

In more breaking Sharpie news, further punctuating the brand’s versatility, Police in Crossville, Tennessee, said a woman used a Sharpie marker to try and rob a Cumberland County convenience.

The incident happened Dec. 26 at Jolley’s Market in Westel, where it was reported that Donna Pectol had the pen hidden in her coat pocket in order to make the clerk think it was a gun. When the clerk refused to empty the register, the two got into a fight. Police hauled the woman away, and she was written-up for attempted robbery.


~ Anemi

One comment

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